The singer dances her way in and out of the new jeans collection.
The “Two Weeks” singer recently teamed up with Calvin Klein as part of their SS16 campaign to promote the brand in a creative and intriguing manner. Calvin Klein had already launched their #mycalvins ad campaign on Instagram using artists like Justin Bieber, Kendall Jenner, Fetty Wap and Kendrick Lamar to promote their jeans collection.
As part of the campaign, FKA Twig’s ads saw her in different poses with statements such as ‘I caress in #mycalvins’, ‘I animal in #my calvins’ and ‘I excel in #mycalvins’ as an expression of her individuality. The campaign is an interesting and well throughout out one which uses social media hashtags and the brand power of the popular singers and rappers to promote the collection.
As an extension of this, a collaborate film advertisement was released featuring FKA Twigs and dancer, Kaner Flex. The video shows both dancing with sensual movements and in several stages of undress in their cool Calvin Klein denim pieces and underwear. The ad which was directed by FKA Twigs and choreographed by Aaron Sillis had the singer’s signature and now legendary dance moves.
The video is sensual, artistic and emotional featuring her new single, “Good to Love” which shows a softer side of FKA Twigs’ sound. It features a whole host of contorted and gymnastic moves that FKA Twigs is known for and the chemistry between her and Kaner Flex makes the ad a stunning visual for Calvin Klein. A full length 4.20 min video which explores the full scope of FKA Twig’s vision and artistic flair can also be viewed on Youtube.