YouTube looks to make an impact on the mobile gaming market
YouTube recently announced plans for Android devices to live stream games straight to the website during the Tokyo Game Show. This is something that is set is to change the face of mobile phone gaming in the midst of the popularity that it has. The popular video streaming website hasn’t announced when it will start streaming games from Android devices but it is definitely something that gamers worldwide will be looking forward to.
YouTube have recently stepped up their efforts to attract more gamers with YouTube gaming. The service was launched this summer in the United Kingdom and United States of America. YouTube are also looking to make an impact in Japan with a Japanese version of the app in development. YouTube’s global gaming head Ryan Wyatt said:
“Japan’s mobile games define its gaming culture, far more so than in other countries. This trend shows there’s a real need for gamers to easily share what’s on their screen with the gaming community, as it happens.”
YouTube will be facing a huge challenge as Twitch has already made an impact on the video game streaming market and it has gained a loyal following. YouTube already has the web presence necessary for YouTube gaming to be taken seriously by gamers.
This development is just as big for mobile phones as it is for YouTube. Japan already has a $7billion revenue in the mobile phone gaming market and mobile phone gaming is set to go to the next level with apps like Pokémon Go!
YouTube has made a lot of ventures in recent years and this is set to be one of the biggest, given the size of the gaming market in Japan.