Search Engine Optimization guide for dummies

The consequences of best practices in Internet marketing tells that the task of Search Engine Optimization (SEO) has been a very crucial part of online marketing. The need of Search engine optimization arose just because of increasing number of Webmasters and the rapid growth of online entrepreneurship. Willingness to sell products online enlarged the online market and competition among them. As the time rolled on, Google became the father of internet - where every customer went to look for anything on internet. And this tendency of internet users gave birth to search engine optimization.

In its initial stage, the search engine algorithms were not so complicated. Google used to consider popular things as most important and ranked those pages on the top the link of which existed in most crawled pages. The science of plagiarism was not introduced then.

I will say, that time was the golden era of ‘copy-paste buddies’. They used to create multiple blogs and pasted the same thing on each of them. Link building was like a joke for them.

But improving intelligence of Google started to filter out spam and trash from its directory and made it a little harder to rank from thereon.

Now you’re scratching you head and asking me why am i telling this damn story…

But these are the basics and reasons why SEO is becoming the need of the hour and has taken the form of a separate profession.

What is Search Engine Optimization?

Search engine optimization is the art of collecting things and managing content of a website in such a way that makes it easier to crawl for search engine crawlers. And telling them that the whole of the content is focused on some specific goals. Those specific goals are called as targeted keyword on which the overall content of a web page is centralized.

A beginner like you should not waste months and years in learning SEO. I will tell you right NOW how to execute execute daily practices in a similar vein to SEO experts.

First of all you need a few things to start.

1. Your targeted keywords having a good amount of average monthly searches. Use this tool for the forecasts of keyword searched in a month and then choose your keyword intelligently. Make a List of these keywords.

2. Search each keyword on Google and copy the URLs of top ten results. Skip ads there. Make a separate list of top ten URL for each keyword.

Firstly, you will need to write your content.

1. Do not write until you know each aspect of the subject matter.

2. Write in such a language and style that make sense to your audience.

3. Avoid Keyword stuffing - use keywords about 4 times in 100 words.

4. Starting words of the title and permalink must be your keyword.

5. The first line of the first paragraph should consist your keyword but once.

6. The last paragraph can be without the keyword or with keyword but in scattered form.

7. Try to keep at-least 4-5 CTAs (Call to Action) in the article.

8. Be descriptive in meta description and make it different from the content you’ve written in the article.

9. When you’re done writing content, check for plagiarism here and make sure you have a minimum of 70% uniqueness in your words.

10. If failed to attain 70% uniqueness in the above test, try to improve words and get some suggestions form here.

Once you’re done writing article you need to stop before hitting the publish button.

Wait for a while and investigate if everything is fine. Check for spelling mistakes and authenticate the grammar by using at Grammarly.com.

After only one hundred percent satisfaction, Hit PUBLISH.

Now you have a live article on your blog you have to look to drive traffic towards it. Search engines are the best way to drive traffic to your articles.

You remember i asked to create a list of the URLs you found when your searched a specific keyword?

Ok now Open all ten pages and find a way to reach them either with a comment or a review. Post positive review or comment with a link back to your article.

AVOID WRITING ‘VISIT MY ARTICLE’!

WRITE SOMETHING LIKE: ‘I visit this website daily and this is what i found most valuable to me. I will be looking for more information on this blog in the future.’

Now try to link your article within the comment section in a way that seems natural.

NOTE: YOUR ARTICLE SHOULD BE LINKED TO ALL TEN PAGES!

Now revise the process for each keyword and see traffic in a month or two.