ProPugliaPhoto agency: A full immersion into cultural heritage
Kash Gabriele Torsello will launch a travelling exhibition to show Puglia's traditions in a photographic book, revealing the reason why this sunny land has become the main destination for summer holidays and for a longer stay.
A photo allows you to travel in another world, visiting enchanting places just with your eyes. Looking at ProPugliaPhoto’s pictures, it’s possible to capture the magic landscapes of Puglia which is a sunny land with a rich cultural heritage.
ProPugliaPhoto is an Italian photographic agency which aims to show breathtaking places to the rest of the world, starting from London. Using a ‘glocal’ approach - a fusion of global knowledge within a local vision - many Italian photographers, who live in the UK, will be involved in this project.
The founder is Kash Gabriele Torsello, an Italian independent photojournalist who has been living in London for 15 years. During his career, he went to India and Afghanistan, doing well-known documentaries like The Heart of Kashmir and Afghanistan Camera Oscura.
Recently, he is working in media projects to promote social and cultural exchange in Puglia through the use of photography.
“The ProPugliaPhoto website was born 4 years ago after a constant request for organizing photographic course in Puglia,” Torsello said.
“I planned a series of itinerant courses about Documentary Photography to follow up the main rules of reportage photography, leading to an photographic inquest on territorial level, as well.”
Subsequently, ProPugliaPhoto has become a professional website which represents a landmark in photographic sector, selecting the best emerging photographers from Puglia.
Working in a team, these photographers have thepossibility to publish their pictures into the ProPugliaPhoto’s gallery.
How to capture Puglia in a picture
Looking at ProPugliaPhoto’s pictures, it’s not just possible to admire the enchanting places because these photos let you move directly into them. In such full immersion, you can feel the sensation of touching with your hands the wrinkled face of an old woman from Polignano a Mare (see the picture below).
Up to now, thirty photographers have shot thirty thousand pictures which have been classified in several categories: from nature to landscape, from arts to architecture, from history to religious traditions, from society to work, from science to technology, from music to sport and leisure activities.
Many workshop are usually organised to focus on two main aspects: the knowledge and strengthening of photographic language and the photographic interpretation of Puglia into the cinema, as well.
ProPugliaPhoto is a photographic agency which also provides editorial products in editorial, advertising and institutional market in Italy and abroad. Its clients are McCann Erikson, Hearts Magazines Italia, Fondazione La Notte Della Taranta, Aeroporti Di Puglia, Ntc Porsche Engineering and Apulia Film Commission.
The latter is a regional institution which carries out photoscouting services for a photographic research of cinematographic location to propose to national and international producers.
From ProPugliaPhoto agency to photographic book
Kash Gabriele Torsello wants to publish a photographic book, collecting these photos which assume an all-encompassing role to represent Puglia in the world.
“The book will explore photographically Puglia, its land and its people, launching a travelling exhibition from Puglia to London, from Paris to other big cities.”
This volume will include several aspects of this sunny land which is already popular around the world.
“ProPugliaPhoto’s pictures will not just give voice to local people, but these photos will also report direct experience of tourists who chose Puglia as second home or to spend the rest of their life,” Torsello said.
Many British people want to visit Puglia not just for their summer holidays, but also for a longer stay. Among English lovers of Puglia, there is also Helen Mirren who bought and restored an old farm near Tricase, a town in province of Lecce.
Probably, the actress – like many others tourists – could not resist the charm of this land which shields history and traditions. This cultural heritage will be showed in the photographic book which will bring a piece of Italian land around the world.
